Wednesday, February 5, 2014


By now you've seen it - the SuperBowl Coke ad featuring American The Beautiful sung in multiple languages. It generated a lot of controversy. This is what I have to say about it . . . S.L.

Not exactly sure what the message is here. Perhaps they are targeting Third World immigrants - who knows?

I am an immigrant to the United States and I grew up in the Third World and I am multilingual; I speak three languages fluently and can get around town, order a meal and swear in half a dozen more. I am in a bi-racial marriage to my wife, also an immigrant, whose first language is not English. As an expatriate growing up in Asia, I have lived in more than one multi-lingual society.

There is absolutely no reason whatsoever the United States should seek to hobble itself by attempting to become a multi-lingual society; this is a Balkanization that we do not need, and it will serve to further divide not unify us as a nation. When you go to the DMV, or the Post Office, or register to vote and the forms are in 25 different languages to the point you cannot understand how to fill them out, you will know what I mean.

I'm speaking from personal experience here. Don't even get me started about the phone book.

In case you missed it, here is the controversial Coca Cola advert:




  1. dance...dancetotheradio says:
    I figure Coke is just pandering to it's global audience to increase sales.
    I married a Pepsi drinker and bought Coke anyway.
    But, Coke had to jump on the polar bears are dying because of global warming bandwagon and I quit drinking Coke.

  2. Human groups of any size only function well if there is a common understanding among the members. Break up this common understanding with multi-cultures, multi-languages, rebellion against the common understanding and the group breaks up. Coke-Cola is not a USA company any longer, it is multi-national. Its loyalty is to itself, not a country. Its customer base is multi-national, so is its advertising.

  3. My feeling about the majority of the ads; they were trying sssoooo hard to be kewl and relevant and so all-worldly that they completely lost their message. The amount of time they spent trying to be kewl and all encompassing; they lost their message at the first couple of seconds of the ad.


  4. I don't get it... On the other hand, commercials today rarely make any sense.

  5. It's called "integration" into a society.

    Else you are just visiting.

    Or colonizing

  6. Pepsi should do a similar commercial with immigrants all singing in English ... would be quite the coup.

  7. Don't drink Coke, don't drink Pepsi, don't drink that fizzy stuff!!